Puma to open a series of Olympic marketing global activities

With the London Olympic Games approaching, the global sports giant Puma is opening a series of global marketing activities, including design for evospeed shoes series of integrated activities, as well as by the Xindi La · Mary, Mary daughter of reggae legend Bob Jamaican Olympic uniforms.

    Creative company Droga5 and media services partner strength spread from late May to mid-August, will work together to carry out a combination of retail, digital and social media integrated global activities around the London Olympics and the 2012 European Cup, and whether you sports long term is what everyone is Bolt "as the creative theme.

    Puma on May 22 as part of the marketing campaign, launched in the global the cross series shoes evospeed. Retail marketing for all countries in the Asia-Pacific region.

    TV advertising film, Puma's top athletes, including the Ferrari Formula One racing driver, Fernando Alonso, the Manchester City team / Argentina national team players Sergio Aguerro, PGA Wells Fargo Championship winner Rickie Fowler in an oversized treadmill upper body lines The control rope running this week also involved in the Nissan global activities Bolt control the speed of the machine.

    In addition, Puma and reggae legend Bob eldest daughter of Mary (Bob Marley), the fashion designer Xindi La Mary (Cedella Marley) cooperation, design new Olympic uniforms for the Jamaican team. The team with Bolt, attended the the rooftop catwalk on June 1.

    "Xindi La Marie family as well as their bones Jamaica nature, is a perfect match for the Puma brand," Puma CEO Franz Koch said, "Xindi La vibrant style and unique design will Puma Olympic Series injection of pure features, attracted worldwide attention, thus greatly improving the visibility of the brand in the 2012 London Olympics. "

    In social media creative company Pixelmagic design a facebook application called PUMA Social Dream Team (puma social dream team app). This program is issued in Singapore, Malaysia, Australia, the Philippines and Taiwan, allowing users to be able to participate in social activities in the past three months, to understand their social information map.

    The program is also the 2012 spring and summer the Puma concept of social "members (Teammates)" part of the publicity campaign. The brand, the wonderful nightlife need to rely on the team in order to achieve each social group members play different roles in the team, and the entire team are closely linked.


information from http://www.pumashoes-nz.com/