PUMA opens first sustainable PUMA Store

PUMA today opened a sustainable PUMA Store in India, the first one worldwide revolutionizing the concept of retail spaces globally. The store – located in the Bangalore suburb Indiranagar – is spread over a total of 800 sq meters, has been locally developed and sourced and incorporates a number of revolutionary and innovative design elements to ensure major energy savings as well as environmentally friendly-sourcing practices. While the lower levels will serve as a retail area, a ‘PUMA Social Club’ cafe and bar will be located on the upper floor and terrace and will be ready to open by the end of 2012.

“In keeping with our mission of becoming the most desirable and sustainable Sportlifestyle company, PUMA is happy to take this pioneering step forward for the retail industry.”, said Franz Koch, CEO of PUMA. “Establishing a sustainable PUMA Store underlines our commitment to reduce CO2 emissions, energy, water and waste in PUMA offices, stores, warehouses and direct supplier factories by 2015.”

“The building is a true design marvel and incorporates a host of innovative sustainability features to make our sustainable PUMA Store a one-of-a-kind retail experience”, said Rajiv Mehta, Managing Director PUMA South Asia. “We are pleased to be a pioneer in sustainability again with setting new standards for an environmentally-friendly and resource-saving store concept in one of India’s best shopping locations.”

Features that meet the highest criteria for sustainability include:

Recycled steel from old DVD players, bicycles and tiffin boxes has been used to construct the building of the PUMA Store.

The surface layout of the building has been designed in a way that more than 90% of the interior spaces in this store have direct access to natural daylight so that less artificial light is needed.

The artificial lighting used in this store is energy efficient with fewer watts being consumed for the same lumen output.

The recessed first and second floor volume generates a stack-effect for natural cooling.

The highly insulated building shell allows for cooling without an air conditioning. Soil temperature, at a depth of about 12 feet or more stays fairly constant throughout the year and is approximately equal to the average annual ambient air temperature. The ground will be used as a heat sink for cooling in the summer and as a heat source for heating in the winter. A simple method used in this store is to pass air through the underground air tunnel.

By maintaining the temperature at a comfortable 24 degrees Celsius, PUMA leaves it warmer than in usual retail stores and thus conserves energy.

The sustainable PUMA Store is 100% solar-powered as solar photovoltaic cells provide 10,384 kwh units of energy a year.

The porotherm blocks used to construct the shell of the building have been made using silt from the lakes in Kunigal. These lakes are the only source of water for villages in Kunigal and hence are desilted every year to increase the water table. The silt usually ends up as waste, but has now been used as a valuable resource in the sustainable PUMA Store.

Under Floor Air Distribution helps to save further energy. Floor Air Distribution works on the principle that air in any particular space needs to be cooled only for the first eight feet from the floor because convection currents cause hot air to rise automatically while cool air remains at the bottom.

The furniture and fixture in this store were made of recycled wood while low volatile organic compound paint has been used to paint the Store’s walls.

The Store’s roof garden keeps the building insulated from the direct heat of the sun and the plants keep the temperature lower at all times.

A special insulation foam has been implemented in the roof which cuts down heat gains by reducing conduction.

Occupancy sensors provide automatic on/ off control so that lights are used when the room is occupied. When the space is unoccupied, the lights are automatically turned off.

The store will retail a range of products made from organic cotton as well as PUMA’s Wilderness Collection – a collection primarily sourced and produced in Africa using sustainable materials. For the first time in India, the sustainable PUMA Store also introduces PUMA’s global ‘Bring Me Back” Program – an in-store recycling program for footwear, apparel and soft accessories.

The launch event was carbon-neutral with all the energy consumed during the party being produced by customers and invitees through pedal power. This is a novel initiative whereby people pedal on a special bicycle generator that feeds into the main power source. In this way, power can be created and stored in a battery bank thereby eliminating reliance on traditional power sources.

To generate awareness and appreciation for sustainability amongst the citizens of Bangalore, PUMA has embarked upon an ambitious initiative to involve the art and design community. The brand has partnered with Trapeze Design Studio as well as young installation artists from the city to create large-format installations using waste material. These will then be put up in key locations around Bangalore city later this month as a strong message to highlight the glaring need to reuse, reduce and recycle – the cornerstone of waste minimization strategies. The aesthetic and utilitarian installations will be donated to the Bangalore Municipality and remain as permanent artworks to beautify the city-scape.

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Puma to open a series of Olympic marketing global activities

With the London Olympic Games approaching, the global sports giant Puma is opening a series of global marketing activities, including design for evospeed shoes series of integrated activities, as well as by the Xindi La · Mary, Mary daughter of reggae legend Bob Jamaican Olympic uniforms.

    Creative company Droga5 and media services partner strength spread from late May to mid-August, will work together to carry out a combination of retail, digital and social media integrated global activities around the London Olympics and the 2012 European Cup, and whether you sports long term is what everyone is Bolt "as the creative theme.

    Puma on May 22 as part of the marketing campaign, launched in the global the cross series shoes evospeed. Retail marketing for all countries in the Asia-Pacific region.

    TV advertising film, Puma's top athletes, including the Ferrari Formula One racing driver, Fernando Alonso, the Manchester City team / Argentina national team players Sergio Aguerro, PGA Wells Fargo Championship winner Rickie Fowler in an oversized treadmill upper body lines The control rope running this week also involved in the Nissan global activities Bolt control the speed of the machine.

    In addition, Puma and reggae legend Bob eldest daughter of Mary (Bob Marley), the fashion designer Xindi La Mary (Cedella Marley) cooperation, design new Olympic uniforms for the Jamaican team. The team with Bolt, attended the the rooftop catwalk on June 1.

    "Xindi La Marie family as well as their bones Jamaica nature, is a perfect match for the Puma brand," Puma CEO Franz Koch said, "Xindi La vibrant style and unique design will Puma Olympic Series injection of pure features, attracted worldwide attention, thus greatly improving the visibility of the brand in the 2012 London Olympics. "

    In social media creative company Pixelmagic design a facebook application called PUMA Social Dream Team (puma social dream team app). This program is issued in Singapore, Malaysia, Australia, the Philippines and Taiwan, allowing users to be able to participate in social activities in the past three months, to understand their social information map.

    The program is also the 2012 spring and summer the Puma concept of social "members (Teammates)" part of the publicity campaign. The brand, the wonderful nightlife need to rely on the team in order to achieve each social group members play different roles in the team, and the entire team are closely linked.


information from http://www.pumashoes-nz.com/

the puma Puma shoes authenticity of identification methods

Lead: PUMA Chinese as the Puma, both the United States and abroad, have been extremely welcome. The puma Puma shoes jumped favorite brand for young people. More people like to go shoe boutique or on Taobao buy puma, in his heart of each plan to buy puma Puma shoes to try to figure out a problem how to identify genuine and fake puma Puma shoes? "Experience to share for everyone you not to worry about at the time of purchase.

puma Puma shoes
PUMA Chinese as the Puma, both the United States and abroad, have been extremely welcome. In recent years more successful combination of pop / sports, jumped favorite brand for young puma Puma shoes. But also cheap puma Puma shoes price, Therefore, the addition to the PUMA store to buy puma Puma shoes, more people like to go to some shoe boutique, or directly on Taobao buy puma, because in some small boutique shoe shop buy puma shoes online can be lower than the store price, but also received some Classic Collection boutique style through these channels, but there is a big risk to buy shoes, although the price is cheaper, but also full of forward puma fakes. Each plan to buy puma Puma shoes in his heart is not all try to figure out the question, "how to identify genuine and fake puma Puma shoes?", To share experience for everyone, so at the time of purchase, no worries.
puma Puma shoes authenticity of identification methods:
Killer trick, puma Puma shoes different, the biggest feature is her security standard, this standard is a issued from PUMA Germany total part to its designated factory, each labeled corresponding to a pair of shoes, under the number of orders made this marked marked with black and red blue and green four-color, different combinations representing different countries and regions, marked with a watermark, silver wire, some password of a square on the back, this is the real thing, this is fake . The four-color logo, this same point test to identify co PUMA clothing, authentic clothing Imitation is not.
the puma Puma shoes are most concerned about the place his signature PUMA logo has two, one of which is that we are very familiar with the leopard, the leopard is generally embroidered genuine leopard is very smooth, very robust, in a running posture , lifelike. Fake shoes generally embroidered like a dog, not too thin or too fat, and embroidered furry, sometimes a bit like a hedgehog; Second edge of his three equal parts is very strict, and called ham, three equal parts a certain very uniform, and requirements of the edge of a very smooth and very straight symmetrical, uneven general B products, fake is difficult to do this.
PUMA's workmanship is very particular about the the uniform sewing margin requirements for 1.5MM, double needle row spacing 1.2MM stitch length is 9 needles per inch, would not have broken money floating line, jump stitches. Genuine employees to six months of training before posts. Fake puma Puma shoes can not be done.
the puma Puma shoes material is checked, no adverse material, so the shoes no material adverse phenomena, such as material damage, material and long hair, burrs, as well as chromatic aberration what is not. PUMA shoes shoes I generally use PU leather, foam uniformly high shoes mouth turned round smooth paste 3MM to mouth that authentic shoes, the general fake shoes mouth is smoother and foam under the swap.
the puma Puma shoes off plastic strict control of each batch of the shoes have a test Rally pull request in 6KG/CM, NIKE pull just 3KG/CM, PUMA shoes are generally durable and no glue lines, pollution in the upper. Fake can not do it.
the puma Puma shoes material has to do anti-yellowing testing, uppers are generally not yellow, if the yellowing phenomenon is likely to leave shoes.
PUMA outsole sports shoes, casual shoes outsole is made of rubber, pressure press down with your fingers, and immediately change back, is really, if pressed down to get up, that is false, but also puma Puma shoes outsole are done wet aging, the outsole is impossible blooming phenomenon is black outsole will become white, hand rub is more friction the more white kind. kind of phenomenon is false.
puma Puma shoe last is affixed to the foot, wearing PUMA shoes feel total only shoes and foot contact force the everywhere are affixed to the foot, unlike NIKE shoes, as there are several, there is loose , tight. PUMA's a sample, so with this feeling may be fake inconsistent.
puma Puma shoes do industry is full climb help the shoes to do it this way, which is not going to fight wrinkles, more is not going to foot, uppers will not wrinkled, will not deform on The table is not smooth phenomenon. If there is a fight wrinkles playing foot or deformation phenomena, must be false.
puma Puma toe pick tongue is a half-moon of the car line, the computer cars, heavy heavy needle car line to its original position, will not look very rough; the shoes eye in general is a vertical discharge not skewed in the middle, not biased, and if not, is false.


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THE JAMAICA OLYMPIC ASSOCIATION AND PUMA UNVEIL OLYMPIC APPAREL FOR LONDON 2012, DESIGNED BY CEDELLA MARLEY

Usain Bolt and Cedella Marley Showcase the Jamaica Track & Field Olympic Wear

The Jamaica Olympic Association and PUMA today launched the Jamaican Team uniforms for the London 2012 Olympic Games™, including podium and ceremony wear with the help of Jamaican Track Athlete and World’s Fastest man Usain Bolt. Fashion designer Cedella Marley, daughter of Reggae icon the late Bob Marley, unveiled her designs alongside Usain Bolt at the launch in London today.

The designs will be worn by the entire team (men and women), including three-time Jamaican Olympic gold medallist, fastest man in the world and PUMA athlete Usain Bolt.  PUMA’s partnership with Marley, the eldest daughter in the Jamaican family dynasty, underscores the brand’s long-time commitment to the Caribbean nation, with its rich cultural heritage, global music contributions and its unparalleled dedication to Athletics.

“It is truly an honor to design this collection for my home country and my home team,” said Cedella Marley.  “It’s not even a dream come true because it’s something I never dreamed would be possible. I ran track in high school in Jamaica and I’m still a huge fan of Jamaican Athletics, so to have a role in creating the outfits for our Olympians is a thrill. I admire what PUMA has been doing in Jamaica over the years and the Marley family has the same type of give-back philosophy. I think this partnership is going to be legendary.”

Staying true to PUMA’s DNA of sportlifestyle, the collection incorporates high-tech fabrics and silhouettes engineered to enhance the performance of the athletes hailing from the fastest country in the world—Jamaica. Taking inspiration from the vibrant colors and patterns of the Caribbean nation as well as the African influences that have come to characterize that country, Cedella Marley’s unique designs are sure to make the world take notice in the summer of 2012.

“I can’t think of a better person to design our Olympic outfits than Cedella,” said Usain Bolt. “PUMA got that right…hooking up with a legendary Jamaican. She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”

PUMA’s Olympic wear will be accompanied by a lifestyle collection of apparel, footwear and accessories which will be available at PUMA retail stores globally in June 2012.

“We’ll go through a rigorous process of material selection and design to ensure the performance singlets, in particular, meet the needs of Jamaica’s world-class athletes,” continued Marley. They have to fit and feel like a second skin.”

“Cedella, the Marley family and their fun and laid back Jamaican nature are a perfect fit for the PUMA brand”, said Franz Koch, CEO of PUMA. “Cedella’s vibrant style and unique design will bring an authenticity to the Olympic PUMA collection for the entire world to see in London 2012, boosting the visibility of our brand significantly.”

Cedella Marley began designing clothes while she was on tour with Ziggy Marley and the Melody Makers, a band comprised of her brothers and sisters.  Her fashion brand, Catch A Fire, named after her father’s first album, debuted in 2001 and encompasses a tailored bohemian style with vivid colors and prints. Her collections are available in upscale department stores throughout the United States. In addition to fashion design, Marley is a children’s book author and the CEO of Tuff Gong International—the record label founded by father Bob Marley in 1965. She is also the director of Marley and Company which manages Bob’s image and music rights and helms the merchandising conglomerate The House of Marley. A life-long philanthropist, Marley is currently overseeing operations for The Bob Marley Foundation and  1Love.org, which aligns well with PUMA’s own commitment to giving back.

PUMA’s investment in Track & Field in Jamaica is far and wide, with Usain Bolt being undeniably one of the brand’s greatest ambassadors.  Since 2002, PUMA has sponsored the Jamaica Athletics Administrative Association (JAAA), which is the governing body for Track and Field in Jamaica, and the Jamaica Olympic Association.  In addition to this, PUMA helps to foster young talent through sponsorship of seven high school track and field programs.  This partnership also drives the annual ISSA Boys & Girls Track and Field Championships, dubbed “The Champs” which is lauded as the most popular sporting event in Jamaica and the place where many of the world-renowned sprinters got their start.  PUMA is a partner of pre-Champs meets including the Gibson Relays and various Invitationals.  Outside of the high school sphere, PUMA is the main partner of the Reggae Marathon, which takes place each December in Jamaica and draws distance runners from all over the world.

The world will be watching Usain Bolt in London 2012 to see if he will break his own record in the 100m and 200m relays, clad in Cedella Marley’s unique designs.  At 25, Bolt has emerged as  one of the world’s most talented Track and Field athletes in the modern era, winning three gold medals in the 2008 Beijing Olympics and smashing two world records in the 100m (9:58) and 200m (19:19) at the World Championships in Berlin in 2009.  PUMA, like many Bolt enthusiasts, believes the best is yet to come.

Notes to editors:

Event images and a full b-roll package will be available on the PUMA Digital News Agency one hour after the event at approximately 5.15pm GMT, visit http://puma.digitalnewsagency.com

To view the fashion show live online at 3.45pm GMT visit http://www.pumashoes-nz.com/